YOGa Clean Air
India's first Clean Air Bubble technology, brought to life.
Role: Project Management, Brand Strategy, Copywriting, Creative Direction
The Brief
YOGa had built something genuinely rare. A patented technology that combines traditional ventilation science with modern filtration to create a Clean Air Bubble inside any indoor space -- reducing PM2.5 to single digits, diluting CO2 below safe thresholds, and cutting airborne infections by up to 90%.
The science was solid. The presentation was not.
They needed a new brand and a new website that could translate a technically complex product into something anyone could understand and trust.
Rebrand and Brand Guidelines
Before a single page was designed, we started from scratch on the brand. The identity needed to carry the weight of a health-focused, science-backed product while still feeling warm and accessible to everyday users.
I led the development of a full set of brand guidelines covering logo, colour palette, typography, and tone of voice. The result was a visual language that felt clean, precise, and alive -- fitting for a company literally in the business of clean air.
Wireframes
With the brand locked, I mapped out the architecture of the website. YOGa's product spans six distinct environments: home, office, classroom, gym, hospital, and car. Getting users to navigate that breadth without feeling lost required a clear blueprint before any design began.
I created wireframes for every page, establishing information hierarchy and user flow from first impression to conversion.
Design, Illustration and Video
Once the wireframes were signed off, I collaborated closely with the design team to build the UI. Every screen was designed to feel open and uncluttered.
The biggest creative investment was the custom illustration library. I worked with a dedicated illustrator to build original artwork for each environment and use case. These illustrations were not decorative. They were doing explanatory work -- showing users what a Clean Air Bubble looks like in the spaces they actually live and breathe in.
To anchor the homepage, we produced a short product demonstration video for the hero section. In a few seconds, it communicates the concept more effectively than any paragraph of text could.
The Copy
This was the part I invested the most in personally. YOGa's technology sits at the intersection of building science, environmental chemistry, and filtration physics. PM2.5, CO2 concentration, the Pettenkoffer number, bioaerosol reduction -- these are real, important ideas that most people have never heard of.
I researched the product thoroughly, then rewrote everything from the user's point of view. The brief I gave myself: explain what the product does without making anyone feel like they need a science degree to care.
Every line on the website was written to answer one question: what does this mean for me?
On the Ground
A lot of the best work happened away from the screen. I visited the YOGa office regularly throughout the project -- watching the team demonstrate the product, listening to how they explained it to visitors, and picking up the details that only come from being in the room.
Those visits shaped the tone of the brand more than any brief could have. When a company cares this deeply about what it makes, the work has to reflect that.
Social Media Strategy
After the website launched, I developed a social media strategy for YOGa -- extending the new brand identity into content formats for Instagram and LinkedIn.
The focus was on education first. India's conversation around air quality was growing, and YOGa had real, credible things to contribute to it.
The Outcome
A brand that finally matched its technology. A website that explains India's first Clean Air Bubble to anyone, clearly and confidently. And a foundation for YOGa to grow its public presence from.
See the live website - YOGa