IMAX

IMAX, a global leader in immersive entertainment, partnered with us to design and develop a mobile app that could bring its cinematic experience closer to its most loyal fans. With a growing demand for exclusive content, behind-the-scenes access, and deeper fan engagement, IMAX sought to create a platform that could extend the magic of the big screen into everyday interactions.

As the Digital Partner, we led the UI/UX design and end-to-end app development—delivering an experience that’s sleek, immersive, and built for superfans. Our goal was to create a platform that not only feels premium but also encourages daily user interaction through content, community, and direct creator access.

The project spanned user research, experience design, interface development, prototyping, and full-stack engineering—resulting in a product ready to launch at scale.

Challenges & Our Approach

One of the biggest challenges was translating the epic, larger-than-life essence of IMAX into a mobile-first format. The app had to feel as cinematic as the IMAX experience itself—while being intuitive, fast, and community-driven.

To solve this, we began with audience research and competitive analysis, mapping out the expectations of modern entertainment consumers. Through collaborative workshops with the IMAX team, we identified key feature sets:

• Personalized content feed based on user preferences

• Exclusive behind-the-scenes drops and livestreams

• Interactive community features and fan forums

• Premium creator profiles and scheduled virtual events

Our design approach embraced dark themes and immersive visuals, reflecting the theatrical atmosphere of an IMAX auditorium. Microinteractions and motion design helped enhance engagement, while a robust architecture ensured seamless performance.

From wireframes to high-fidelity designs, we followed a sprint-based design and dev cycle—allowing for continuous iteration, stakeholder feedback, and agile delivery. Our engineering team handled both frontend and backend development, integrating content management, user authentication, and livestream capabilities.

Throughout, we worked as an embedded extension of the IMAX product team, ensuring creative integrity and technical precision at every step.

Results & Key Outcomes

The new IMAX app redefines what fan engagement looks like in the streaming era—bridging cinematic experiences with interactive digital content.

• Successfully launched the MVP with full design and dev execution in under 6 months

• Delivered a fully responsive, scalable app built on a modern tech stack

• Increased early user engagement through personalized feeds and content drops

• Built a modular design system enabling faster rollout of new features post-launch

• Positioned IMAX to attract top-tier creators and talent for exclusive partnerships

Final Thoughts

The IMAX app project was a masterclass in translating a world-class entertainment brand into a daily-use digital product. By combining cinematic design thinking with robust engineering, we created an experience that feels as bold and immersive as the brand itself.

From concept to code, our team ensured that every decision reflected IMAX’s commitment to innovation, storytelling, and next-gen fan engagement.