Appinventiv
Image Source: Appinventiv
About
Appinventiv is a global digital transformation and product development company that collaborates with startups, enterprises, and Fortune 500 companies to deliver innovative solutions. Since its inception in 2015, the company has expanded its services across various industries, including healthcare, on-demand services, fintech, SaaS, mLearning, mCommerce, real estate, social media, and e-mobility.
With a robust team of over 1,600 professionals, Appinventiv has established a significant presence in regions such as the USA, Middle East, Europe, Australia, and New Zealand. The company's commitment to excellence has been recognized with accolades like the "App Development Company of the Year" by Entrepreneur India in 2020.
The Problem
Despite being a bootstrapped and profitable company with exponential year-over-year growth, Appinventiv faced increasing competition from new entrants in the market.
Image Source: Appinventiv
To differentiate itself and reinforce its position as an industry leader, I was tasked with enhancing the company's brand identity and market presence.
Scope of Work and Areas:
- Brand Positioning
- Employer Branding
- Social Media Marketing
- LinkedIn Marketing
- Content Marketing
- Video Marketing
- Copywriting
- Off-Page SEO
- Cold Email Outreaching
- Website Revamping
- Conversion Rate Optimization
- Online Reputation Management
Branding & Positioning
Our initial focus was on revitalizing Appinventiv's brand image. We redesigned the company logo to reflect a modern and dynamic identity.
Recognizing the potential of LinkedIn as a platform for professional engagement, I devised strategies to amplify our presence.
By leveraging the personal profiles of our founders, we directed traffic to the company's LinkedIn page. This approach proved successful, as evidenced by a particular post that went viral, significantly boosting our visibility.
Over a span of 10 months, our follower count surged from approximately 15,000 to 40,000, all achieved organically without any expenditure on LinkedIn ads.
In addition to LinkedIn, I managed content across other social media platforms, including Instagram, Facebook, and Twitter.
The content strategy encompassed showcasing our work culture, highlighting client projects, and providing valuable industry insights.
Regular optimization of these channels ensured better visibility and engagement with our target audience.
"Your Brand is what other people say about you when you're not in the room".
- Jeff Bezos
Content Marketing & Copywriting
To establish Appinventiv as a credible resource and thought leader in the industry, we prioritized high-quality content on our website's blog.
Image Source: Appinventiv
Collaborating closely with our in-house content team, we developed articles tailored to our core audience of business owners and developers. Each piece underwent rigorous review to ensure top-notch quality and optimization. Promotion of these articles was carried out through social media, guest posts, and press releases, amplifying their reach and impact.
Website Revamp and Conversion Rate Optimization (CRO)
Recognizing the website as a pivotal touchpoint for potential clients, I collaborated with design and development teams to overhaul its architecture and aesthetics.
Image Source: Appinventiv
This revamp led to a 30% increase in average session duration and a 15% reduction in bounce rate. By streamlining the user journey and implementing clear calls-to-action, we achieved a 20% boost in lead conversions within three months.
Video Marketing Initiatives
To cater to the growing demand for visual content, I led the production of engaging videos, including client testimonials and behind-the-scenes glimpses of our projects.
Sharing these videos on platforms like YouTube and LinkedIn resulted in a 50% increase in content engagement and expanded our reach to a broader audience.
Enhanced Online Reputation Management
Maintaining a positive online reputation is crucial. I established a proactive review management system, ensuring timely responses to client feedback on platforms such as Clutch and Glassdoor.
This initiative led to a 25% increase in positive reviews, bolstering Appinventiv's credibility in the industry.
Strategic Cold Email Outreach
Targeting potential high-value clients, I crafted personalized cold email campaigns highlighting our unique value propositions. This approach resulted in securing over 15 high-quality backlinks per month, enhancing our domain authority by 10%, and generating a 25% increase in qualified B2B inquiries.
Proofreading and Content Refinement
To ensure consistency and professionalism across all channels, I implemented a rigorous proofreading process. This effort reduced content errors by 50%, upholding the company's high-quality standards and reinforcing trust with our audience.
Image Source: Appinventiv
Collectively, these initiatives not only amplified Appinventiv's digital footprint but also solidified its position as a leader in the app development industry.